LISA is excited to debut Sam and Samantha, the first in a series of cartoon animations.

The storyline is based on our (rather biased) take on the advantages of forging a career in the built environment, rather than the tech industry. The vignettes portray the relationship between Samantha, who has chosen a career in construction and Sam, who is navigating the ups and downs of working for start-up tech companies. While Samantha is battling her struggle with her parents’ disappointment and confusion about her choice, Sam contends with the revolving door of layoffs and low pay. Each episode explores different aspects of their respective choices and, of course, always points to the benefits of working in the built environment.

We hope that their playful banter will create curiosity and awareness around the innovation and tech opportunities available in architecture, engineering, construction, and design.